AI: from a service to a functionality
Artificial intelligence has improved greatly since ChatGPT was first made public. As AI models become more sophisticated, the cost per token drops significantly.
we’ve witnessed remarkable advancements in AI intelligence paired with substantial reductions in cost. For example, the cost per token of GPT-4o mini has dropped by 99% since text-davinci-003, a less capable model introduced in 2022. - OpenAI
That's one of the reasons why more and more companies are likely to integrate artificial intelligence into their platforms.
Until now, we've been used to going to a ChatGPT website/app, writing a prompt, getting an answer, copying and pasting it elsewhere.
But in the near future, AI will be a feature already included in the software. There will be no real need to switch from one program to another.
This is why artificial intelligence is moving from a service to a functionality.